Expert insights to help you scale
Redesign or refine? Making the right UX call for your platform's growth
Not every platform issue needs a full redesign. Learn when to refine what you have and when it's time for a complete overhaul.
Build once, reuse smart: Using design systems to unlock velocity
How a well-structured design system can dramatically accelerate your team's output while maintaining consistency.
How tech scale-ups can reduce technical debt without slowing down growth
Practical strategies for managing technical debt while maintaining the pace of innovation your business demands.
Utilizing gamification for high user engagement and low churn
Explore how thoughtful gamification can boost engagement metrics and reduce churn in your platform.
Brand identity pitfalls that keep scaling tech companies from growing
Common branding mistakes that hold back tech scale-ups, and how to avoid them.
How a strong brand identity can uplift your platform — 5 amazing examples
Real-world examples of how brand identity transformation elevated platform experiences.
The perfect guide to getting your on-brand marketing assets done
A practical guide to creating marketing assets that stay true to your brand.
Why smart scale-ups align their marketing website with their platform
The business case for creating a seamless experience between your marketing site and product.
No-code websites vs. custom code: Which approach is right for you?
A balanced comparison to help you choose the right website technology approach.
How to optimize your marketing website for performance, accessibility, and SEO
Practical tips for building a marketing website that performs well across all key metrics.
How does user experience design decrease churn for your platform?
Understanding the direct link between UX quality and user retention.
How to design AI features your platform users understand and actually use
Designing AI features that feel intuitive rather than intimidating.
Four examples of incredible platform onboarding flows and why they work
Breaking down what makes these onboarding experiences so effective.
Design hand-off: Remove any hurdles for development teams
Best practices for smooth design-to-development handoffs.
Creating a sustainable design system that people actually use
How to build a design system that your team will actually adopt and maintain.
In-house design & development vs. outsourcing: When to choose what
A framework for deciding between building in-house capabilities and partnering with an agency.
The costs of development after delivery: Why code requires maintenance
Understanding the ongoing costs and responsibilities of maintaining digital products.
Digital product agency vs. brand agency: Choosing the right partner
Understanding the differences to find the right agency for your needs.
What goes into redesigning a web platform — and what are the costs?
A transparent look at the process, timeline, and investment required for a platform redesign.
How to identify and select the right digital product agency
A guide to evaluating and choosing the agency partner that's right for your business.
Unlocking platform design potential: The four stages of creativity
A framework for understanding and leveraging the creative process in platform design.
How brand archetypes help tech scale-ups define their brand
Using the power of archetypes to create a distinctive brand personality.
Relying on concepting for amazing brand identities
How strategic concepting leads to brand identities that truly stand out.
How a perfect wireframing process saves time designing your platform
The underappreciated power of wireframing in speeding up the design process.
Behind the scenes: How we helped shape employee-centered platform Helixers
A deep dive into our process building an employee-centered HR platform.
Introducing the new Aletheic
We've evolved. Here's what's changed and where we're headed.