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ORYX Movement Solutions platform on tablet

ORYX

ORYX Movement Solutions had a platform experience that made user sessions harder than it should be, and sensor hardware constraints that created real risk around reliability and future expansion.

What we worked on

Brand StrategyBrand IdentityPlatform DesignPlatform DevelopmentContent StrategyDesign SystemUX ResearchPrototyping

Tech Stack

ReactIonicFirebaseSwift

Industry

Health Tech

Client Headquarters

Bunnik, NL

10,000+Platform users
+40%Session completion rate

Aligning the team on what 'different' actually means

Through collaborative workshops, we helped the ORYX team define what a better platform experience looks like — not just in theory, but in practical, buildable terms.

Making sessions easier to complete under real constraints

We redesigned the session flow to work within the hardware limitations while making the experience feel smooth and intuitive for practitioners.

Built for real-world hardware constraints

The platform was engineered to handle unreliable Bluetooth connections, battery limitations, and the physical realities of sensor-based movement training.

From content to clarity

We restructured the information architecture to help practitioners quickly understand session data and make informed decisions about their clients' progress.

Results: becoming an industry leader

ORYX has grown from a promising startup to an industry leader in sensor-based movement training, with the platform playing a central role in their expansion.

The radical brand change with Aletheic had clear communication and efficient collaboration throughout.

Marjolein van KoningsveldCo-Founder & CEO at ORYX

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